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MARKETING CAMPAIGN
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LIFESTYLE ASIA has devised a structured marketing campaign that will attract media attention from television, radio, press and the internet, including marketing programs aimed at the popular Asian networking events associated with LIFESTYLE ASIA. |
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Television
Through the sponsorship deal with our associated partners – the television sponsors will help create and air a LIFESTYLE ASIA – Diwali Shopping Festival 2008 television commercial within the month of October to publicise the exhibition and the entertainments line-up confirmed for the exhibition (at the time of production). This will encompass the message of Diwali greetings to everyone in the UK. |
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Radio
Through the sponsorship deal with our associated partners – the radio sponsors will help create and air LIFESTYLE ASIA – Diwali Shopping Festival 2008 radio commercials, voicing continuous awareness of the exhibition and the entertainments line-up confirmed for the exhibition (at the time of airing). We have devised phone-in competitions and live interviews for those taking part with the LIFESTYLE ASIA – Diwali Shopping Festival 2008 entertainments stage. |
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Press
Through the sponsorship deal with our support sponsors – local and national Asian newspapers will carry advertisements detailing the LIFESTYLE ASIA – Diwali Shopping Festival 2008 exhibition and showing awareness of the entertainments line-up (at the time of print).
Again through the sponsorship deal with our support sponsors – national Asian magazines will conduct a write-up for the build up to the LIFESTYLE ASIA – Diwali Shopping Festival 2008 and showing awareness of the entertainments line-up (at the time of write-up). |
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Internet
LIFESTYLE ASIA and their supporting Asian website sponsors will help maintain an up-to-date web presence to publicise the exhibition around the world, Constantly updating the entertainments line-up and maximising the awareness of confirmed exhibitors.
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Advertising Leaflets / Booklets
LIFESTYLE ASIA has devised strategic poster campaigns and leaflet drops. LIFESTYLE ASIA will produce an informational LIFESTYLE ASIA – Diwali Shopping Festival 2008 Booklet that will be distributed to households throughout the region and on Diwali festival/lights road closure dates
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OFFICIAL CATERER: tba SHOW GUIDE SPONSOR : tba ONLINE SPONSOR : tba
SUPPORTED BY
STAGE SPONSOR : tba HOSPITALITY SPONSOR : tba STARS SPONSOR : tba
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